52 research outputs found

    Rural transport and older people in Lincolnshire : research report in association with the Policy Studies Research Centre and Lincoln Business School

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    Executive Summary ā€¢ The population of the UK is ageing and it is predicted that by 2035 people aged 65 and over will comprise 23% of the total UK population. ā€¢ These changing demographics are particularly noticeable in rural areas of the UK, where the median age of a rural resident is 42, compared to 36 for an urban resident. The out-migration of younger age groups and the selective re-population of many of Englandā€™s rural areas with older age groups, means that the rural population is simultaneously growing and ageing. ā€¢ Research indicates that among post-retirement older people there is a clear connection between transport and social exclusion, which is especially marked in rural areas. Accessible transport is therefore a key factor in preventing social isolation, facilitating independence and maintaining a high quality of life. ā€¢ This report was commissioned to examine these issues and investigate the current and future transportation needs of older people in Lincolnshire after transport was listed as one of three top priorities for older people in a consultation with this age group in the county. ā€¢ The report will form part of a wider proposal to develop a community transport strategy for Lincolnshire, supported by a marketing and communication plan for transport services for older people. ā€¢ If well planned, community transport can form a vital component of an integrated transport system as it provides an important passenger transport resource, which complements other transport services such as local bus and rail networks and Demand Responsive Transport (DRT) schemes such as CallConnect. ā€¢ In so doing, community transport helps to provide and enhance passenger transport accessibility and reduce social isolation in rural areas and for particular categories of people (such as older people), who can find it difficult to access public transport. The main conclusions which emerged from the research are as follows: ā€¢ There was a severe lack of knowledge amongst participants about what community transport schemes existed, how they operated and what services they offered. ā€¢ There appeared to be a negative relationship between the number of community transport providers and high levels of socio-economic deprivation. For example, in Gainsborough there were no voluntary/community car schemes, whilst in Louth, there was a large scheme, well operated and well used. However, despite these findings, there were still people living in Louth attending the focus group who had little or no idea about what a voluntary/community car scheme was or what other services like CallConnect could do for them. ā€¢ The dominant role of the car in older peopleā€™s lives was noticeable: both men and women were very reluctant to give up driving and continued to drive into their 80s. ā€¢ While some older people felt that their free bus passes were a ā€˜lifelineā€™, others felt they were less useful as there were not enough buses to use them on, could not use them due to mobility issues and the distance from their homes to a bus stop, or were not aware that they could be used on DRT services e.g. CallConnect. ā€¢ A severe lack of coordination between transport services was reported by older people. These included connection times between different bus operators and also to railway stations. Furthermore there was also a variety of health care providers who older people felt gave little or no consideration as to how they were to get to appointments and how to deal with potential life changing events, e.g. the cessation of driving. ā€¢ While many older people appeared to own mobile phones, very few used these to send text messages and no participants used their phone to access the internet. ā€¢ Very few of the people interviewed used a computer, instead relying on their sons and daughters to find out information when they had no other option but to use a computer and access the internet. However, some older people did express a desire to learn more about computer technology and how to access the internet. ā€¢ There are a lack of public and community transport services that operate during the evenings and at weekends in rural communities. This creates a feeling of isolation amongst the older people interviewed and difficulties in accessing essential amenities and services. Based on the research in this report, a series of short and longer term recommendations are suggested to increase the use of public and community transport services by older people in rural communities: Short term 1. The implementation of a promotional and marketing campaign that would raise awareness of different rural transport services available to older people 2. Further development of the Lincolnshire Community Transport Forum 3. The promotion of voluntary/community transport as a way to access healthcare Longer term 4. Greater opportunities for older people to access and learn about ICT for transport 5. The expansion of the concessionary bus pass scheme to be used on other transport service

    When Technology Does Not Meet Expectations: A Cognitive Dissonance Perspective

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    The utilisation of innovative technology beyond its initial trial is an underresearched area. The current research on technology acceptance provides little insight into the behaviour of users after the performance of innovative technology falls short of initial expectations. However, it is important to understand the consequences of negative disconfirmation in order to explore the predictors of user satisfaction with technology and the decision to purchase technology. Given the gaps in the literature, this study adopted the Cognitive Dissonance Theory perspective in order to 1) examine the effect that the disconfirmation has on the arousal of psychological discomfort, 2) explore whether psychological discomfort triggers behavioural coping mechanisms, and 3) examine how coping mechanisms correlate with user satisfaction with technology performance and decisions. To test the research model, 474 former and current users of smart homes were employed to participate in the online survey. The results of the study confirmed that the disconfirmation of initial expectations induces psychological discomfort, which in turn translates into two behaviour coping mechanisms. To cope with psychological discomfort, users withdraw the behaviour causing psychological discomfort and seek consonant information to reaffirm the decision to purchase the technology. In addition, the study found that satisfaction with the technology performance and the decision is determined by the positive effect of the consonant information seeking, but not the behaviour change. The results contribute to the technology acceptance literature by providing evidence about the behaviour of users when technology performance does not meet expectations

    The Effect of Behavioural Beliefs on Smart Home Technology Adoption

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    This cross-sectional study examines the factors affecting smart home technology use in private spaces. Specifically, the role of hedonic and utilitarian beliefs has been examined in the formation of smart technology use behaviour. In addition, this study is aimed at a better understanding of the outcome of smart technology use in terms of individualsā€™ satisfaction, the perception of their well-being and perceived value. A sample of 422 smart home technology users participated in this research by completing an online survey. Structural equational modelling was used to analyse the relationship of the constructs employed with smart home technology use. This exploratory study found a strong effect of the use of smart home technology on subjective wellbeing, satisfaction and perceived value. The findings of this paper contribute to our understanding of smart technology acceptance by highlighting the importance of behavioural beliefs. In addition, they provide empirical evidence of the outcome of the use of smart home products

    Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion

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    This study examines consumersā€™ interactions with retailers via three different shopping channels. Two of the channels are ā€œsmartā€ (technological) channels, comprising (i) where consumers shop using a computer and (ii) where consumers shop using a mobile phone. These two channels are compared with (iii) the traditional store channel. The paper explores the effect that consumersā€™ interactions with these channels have on their wellbeing, with a focus on individuals who perceive themselves as being socially excluded, for example, lacking access to goods, services and information. We make a connection between social exclusion and channel contribution to wellbeing for multiple channels, through the lens of the Theory of Planned Behaviour. The online survey findings (n=1368) indicate that for each channel, there is a higher contribution to wellbeing for that channel for people who are more socially excluded. Social exclusion can have many underlying causes, but channel contributions to wellbeing remain for consumers suffering financial stress and also those with mobility disability. For the mobile phone channel, the positive channel contributions to wellbeing are greater for younger than for older people. The paper outlines the implications for scholars and practitioners

    Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

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    This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing by cell phone) and how these choices affect consumers' happiness and wellbeing. The findings from an online survey (n = 1368) in the United States indicate that socially-excluded people spend more time shopping by all three channels, with the most significant being the cell phone. The latter channel is also more significant for younger respondents and for those who report a mobility/disability issue. Time spent on traditional store shopping and shopping by cell phone both have significant positive effects on happiness and wellbeing. Shopping by cell phone significantly ameliorates the negative effects of social exclusion on happiness and wellbeing for consumers with mobility/disability issues. The paper also includes practical implications for retail marketing managers' and policy makers' communication strategies

    The role of brand attachment strength in higher education

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    This paper examines the effect of brand attachment and its antecedents on commitment, satisfaction, trust and brand equity in the context of Higher Education Institutions. The findings from an online survey with students and recent graduates (n=605) in the United States indicate that brand meaning is the main antecedent of brand attachment strength that affects satisfaction, trust, and commitment as well as brand equity. The effect of the brand attachment antecedents on satisfaction is stronger for current students whereas the effect of brand attachment antecedents on commitment is stronger for recent graduates. The effect of attachment strength on brand equity is also stronger for recent graduates. The paper also highlights practical implications for higher education managers and policy makers

    Equity theory

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    Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of oneā€™s input into relations and the output of those relations compared against the ratio of the input and output of other peopl

    Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

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    Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, outperforms existing models. Results are based on a survey of 216 users of Internet banking. Findings indicate that the technical, general content and appearance dimensions of a website are most important for users. These dimensions are significantly related to usage behavior directly and indirectly. A halo effect may influence overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site, leading to greater usage intentions
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